Glock Magazine, the American arm of the American gunmaker, is getting its own YouTube channel and will begin airing its own series of behind-the-scenes videos on March 4, The Huffington Press has learned.
Glock is the latest gunmaker to embrace social media.
In April, Colt announced its own Instagram account, with posts from its marketing and PR team and fans of the company’s famous guns.
The move is part of a broader effort by the company to broaden its reach, as well as expand its reach into a broader audience.
In recent months, Glock has introduced a series of premium guns into the market.
The latest of those is the Glock 21, a firearm that the company claims is the most comfortable pistol ever made, which sells for $1,500, and features a new trigger that glows when fired.