Teen magazine Eating Well magazine has revealed it will be taking on the media by cooking up its own food.
In a statement, the magazine said it was looking to “change the narrative and provide an alternative way to consume the latest news, information and trends”.
It said it wanted to use its media presence to highlight its new cooking platform, where readers will be able to “experience and taste the best in Australian cooking” in its home magazine, Teen Cooking.
“We want to be part of the conversation and change the narrative to provide an alternate way to consumption the latest information and trend,” the magazine’s editor-in-chief, Emily Burch, said.
“It’s the same conversation we had with the media when we launched our food app, but in a new way.”
Read moreAbout Teen CookingTeen Cooking was launched last year, and is aimed at young people and families.
The magazine is owned by The Australian Group, which has a 50 per cent stake in the magazine.
Its first issue was published in December.